Less screen.
More play.

ScreenSwap helps parents discover the perfect screen-free toys and activities for their kids, matched by age, interests, and developmental stage.

6.3hrs
Average daily screen time
for UK kids aged 5-16
78%
Of parents want toys
that build real skills
Find the perfect toy →
🧱
Building Sets
Ages 4-8
🎨
Art Kits
Ages 3-10
🔬
STEM Toys
Ages 6-12
🌿
Outdoor Play
Ages 2-8

The screen time problem
is getting worse

Every year, kids spend more time glued to devices. Parents know it's a problem but feel overwhelmed by the sheer number of toy options out there. Which ones actually work?

$147B

Global kids toy market. Growing fast as parents seek screen alternatives.

2x

STEM toy market projected to double by 2034. Hands-on learning is winning.

140%

Surge in searches for nostalgic, screen-free toys. The Great Unplug is real.

How ScreenSwap works

1

Tell us about your child

Age, interests, what they're into right now. Takes 30 seconds.

2

Get matched recommendations

Curated screen-free toys and activities picked for your child's stage and personality.

3

Watch them unplug

Real toys, real play, real development. No more guilt about screen time.

Why parents choose ScreenSwap

🎯

Personalised, not generic

Every recommendation is matched to your child's specific age, interests, and developmental needs. Not just a random toy list.

🧠

Developmental focus

Every toy we recommend builds real skills: creativity, problem-solving, motor skills, social play. Backed by child development research.

🇬🇧

UK-first curation

We prioritise UK toy brands and retailers. Supporting local makers and ensuring everything is available where you are.

🌱

Quality over quantity

Fewer, better toys that last. We favour sustainable, well-made products over cheap plastic that ends up in landfill.

Every hour off a screen is an hour of childhood reclaimed

ScreenSwap exists because kids deserve to build, create, explore, and imagine with their hands, not just their thumbs. The screen-free play movement is growing, and we're here to make it effortless for every parent.

Start finding toys →